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Marketing Automation · 2022
Zentap Leading delivery on a real-estate marketing engine
Pivotal development role on Zentap — a marketing automation platform built for real-estate agents who want growth without the busywork.
Next.jsNode.jsStripeIntegrations
Zentap · 2022
Leading delivery on a real-estate marketing engine.
Headline metric
Live
In production
- 01 · Industry
- Marketing Automation
- 02 · Year
- 2022
- 03 · Duration
- Multi-quarter
- 04 · Team
- Lead engineer + pod
- 05 · Location
- Remote
- 06 · Services
- Web · Cloud · Strategy
Live preview
A glimpse at what the product feels like.
Animated mock based on the real interface — running in the page, no video.
Challenge
01 / 03
Zentap's agent customers needed marketing leverage without becoming marketing operators — automation had to feel like a service, not a tool.
Approach
02 / 03
Four steps. No theatre.
- 01
Owned the technical roadmap alongside product leadership.
- 02
Built the automation backbone with reusable workflow primitives.
- 03
Shipped agent-facing dashboards with measurable performance views.
- 04
Integrated commerce, content, and channel partners behind one API.
In the wild
Moments from the engagement.
01 / 03
Pipeline from listing to multi-channel campaign
02 / 03
Engineering led from architecture down to shipped UI
03 / 03
Cross-functional rhythm with product and growth
Outcome · 03 / 03
The receipts.
Numbers agreed in week one, reported on weekly.
- Live
- Shipped to production
- Lead role
- Engagement model
- 0
- Engagement year
“We played a leading role in Zentap's development — shipping features and integrations alongside cross-functional partners to turn marketing automation into outcomes agents trust.”
Codlinx Engineering
Engagement note · Zentap
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